How to Get Your Website on the First Page of Google

Almost 95% of users stay only on the first page of Google when searching for a specific query. As a result, only those websites get significant traffic that appear on the first page. Also, appearing on the first page builds trust with the visitors and increases the chances of conversions. That's why a website needs to rank on the first page of Google to drive traffic.

In this guide, we have covered the expert tips to bring a website to the first page of Google search results.

Why It is Important to Rank No.1 on Google

In a scenario where only a few users visit the second or third page of Google, appearing on the first page is essential for business growth. It improves the visibility of the site, brings more traffic, and ultimately leads to more sales or leads. The bare truth is that if you are not showing number one, you are not doing really well.

Tips to Appear on Google's First Page

We have compiled proven tips and tricks to appear on page 1 of Google search results. Beginners can follow these tactics to turn their goals into reality.

Do an Extensive Keyword Research

Keyword research is the first and foremost step in the search ranking journey. Consider your niche, business model, existing website content, and the topic title to find relevant keywords. Also, compare the search volume, difficulty, and competition, and make a sheet of relevant keywords with their metrics.

You can use some of the following tools for keyword research;

• Google Keyword Planner
• SEMrush
• Ahrefs
• Google Search Console

Choose the long tail keywords for better ranking opportunities. To target a specific area, choose the keywords that have better search volume in that region.

Use Keywords Wisely

When you have found the right set of keywords to target, it is time to use them in the content. Use the keywords strategically in the content, giving top priority to primary keywords and then others. You must use the top keywords in;

• Meta title
• Meta description
• URLs
• Headings & subheadings

Avoid the common mistakes like keyword stuffing, using irrelevant keywords, spamming, or duplicating the keywords with the same intent.

Create Valuable Content

While crafting content, make sure you are writing for human beings, not search engines. Write the content in a way that provides real value to the readers and solves a specific problem or provides information. Use genuine details from credible resources and avoid using false facts or stats.

Incorporate the keywords naturally in the headings, subheadings, and body content.

Use Quality Backlinks

Adding backlinks from genuine sites helps your website improve its search engine rankings. Explore the valuable website in your niche and ask the owners to give you a backlink. You can also write articles and blogs for other websites, and include a link to your site.

Internal and external links are also helpful in website search rankings. Link various website pages by internal linking for easy navigation and better user engagement.

Add Visual Elements

Visual elements encourage the readers to spend some time on your pages. High-quality graphics also reinforce the textual information and speak to the scanners who don't want to read every word. Use high-quality images that align with the content's intent.

Avoid using too many images or images with too much content, which can make them look overstuffed.

Set up Google Business Profile

A Google business profile with accurate information and integrated Google Maps can significantly improve your ranking in search results. Make sure to add all the basic information of the business, highlighting the unique points clearly and concisely.

Especially if you are a local business owner operating in a particular region, a Google Business Profile is essential for your success.

Get Positive Reviews

Websites with genuine positive reviews certainly earn more trust from the clients than others. Also, positive reviews contribute to better search visibility. Encourage readers to share the information in reviews. Ask your previous successful clients to put positive reviews on your site to build trust for the newcomers.

Replying to the reviews is another good practice that conveys the idea that you genuinely value your clients.

Use Location-Based Content

Consider the area you are targeting and the type of audience, and tailor the content to their unique needs. The whole content must resonate with the preferences, needs, and hobbies of the target audience.

Also, encourage the readers to take specific actions, such as signing up for more updates, joining the community, or reading other related resources, to enhance their engagement.

Optimize for Mobile Responsiveness

A large percentage of visitors come from mobile devices. Make sure your website is responsive for mobile devices and also suitable for multiple screen dimensions. It allows you to offer a better user experience to those who visit your website on mobile devices.

It is better to preview the website for various screen specifications before launching it. Make specific changes where needed.

Perform Regular Audits

Track your SEO performance regularly to check the top-performing pages, the keywords you are ranking, the areas needing improvement, and more. Regular audits and improvements continually improve your site's ranking.

You can use tools like Screaming Frog, SEMrush, etc, for auditing your website.

Final Thoughts

Ranking on the first page of Google is essential for every website to get significant traffic and attract potential customers. Starting with extensive keyword research and writing valuable content with natural incorporation of keywords can help you rank on the first page of Google. Also, focus on many other factors like Google business profile, mobile responsiveness, positive reviews, etc, for better search visibility.

FAQs

What factors affect website ranking?

There are several factors affecting a website's ranking. Some of these are the number of keywords, content value, page speed, backlinks, etc.

What kind of keywords should I use?

Use the keywords that are related to your business niche and have good search volume with less competition. You can use many online tools for finding potential keywords.

How can I get backlinks?

You can directly ask the website owners to provide a backlink. You can also write the content for them, earning a backlink in return. There are also many sites allowing guest posting for backlinks.